HyperMedia now delivers daily news, entertainment, fashion and sports content across their extensive digital screen network.

The inclusion of this content, as part of the HyperMedia digital service, promotes consumer engagement of the 600 screens located across the UAE mall network. At the same time, associating with photo agency Getty Images to assist in attracting the shoppers’ interest with up to date news images and current affairs locally and across the globe.

As the leading digital OOH media network in the region, HyperMedia continues to offer an attractive solution to advertisers, whilst creating a relevant medium to engage mall patrons.