HyperMedia has announced the expansion of their in-store digital network, growing to a total of over 150 large format screens in 10 of the largest hypermarkets across the UAE.

HyperMedia’s In-store digital screens are located in large hypermarkets and groceries, reaching more than 3.5 million shoppers monthly. The screens, ranging from 46” to 80” in size, are scheduled to be rolled out across the Geant and Union Coop stores in the next few months.

Strategically located within the stores, the network is ideal for brands who aim to deliver their message within relevant and highly targeted areas, connecting and engaging with shoppers precisely at point of purchase.

HyperMedia’s Chief Operating Officer, Bill Fordyce, highlighted the expansion of the digital network is testament to the HyperMedia’s reputation in market as being leaders in retail media in the UAE. “With the launch of our new network in hypermarkets, HyperMedia continues to invest in the largest digital signage network in the Middle East and to provide advertisers with a dynamic advertising platform to reach tens of millions of shoppers,” Mr Fordyce said.

With multiple touch points this unique digital network is allowing brands to reach and engage with consumers as they enter the store, right up to when they decide on their product purchase.Geant_Yas_4