HyperMedia, the region’s leading digital out-of-home company along with Yas Mall, the leading mall in the Abu Dhabi unveiled its latest media landmark. With a mega-sized LED screen of 24 square meters, the newly launched digital sign offers the UAE’s leading brands extraordinary dynamism for enhanced create and advertising impact the attention of millions of monthly shoppers.

Strategically located at the heart of the mall and leading from the world-renowned Ferrari World, the premium digital screen is now the largest mall-based digital screen in Abu Dhabi.