HYPERMEDIA
DIGITAL OUT OF HOME ADVERTISING

Immerse Consumers in your Experience

DIGITAL
OUTDOOR


DIGITAL
OUTDOOR


SHELF
DRESSING


OUR
MALLS


HAJJ
TERMINAL


ABRAJ
AL BAIT


OUTDOOR


INSTORE


NATIONWIDE MALL
DIGITAL NETWORK


STATIC
SIGNAGES


A Bit More

About Us

The short version

HyperMedia was founded in 1999 with 3 staff members working on one store, a few hundred trolleys and a few security gates branding. In 2001, HyperMedia went national and expanded the operation to include more than 30 hypermarkets in 4 major emirates Dubai, Abudhabi, Sharjah and Al Ain, the first ever in-store media company was officially born . Our operation expanded organically with double digit growth year on year. Our expansion was both vertical and horizontal. Our horizontal growth included the aggressive expansion in our network coverage of the leading hypermarkets, now more than 110 retail branches in the UAE alone. As for our vertical growth, it included a full bouquet of media products that targeted every point of the path to purchase. In addition our range of in-house services improved with our growth and included production of the advertising material as well as the maintenance of all types of media assets in our network of stores. In 2005, we acquired our first outdoor product with more than 500 lamp-post panels scattered around the busiest parking lots and main entrances of major community centers across the UAE. In 2008 and 2009 was a milestone in our expansion when we acquired several large projects such as Virgin Mega Stores, Emaar Malls group and the Hajj Terminal in Jeddah, to become one of the largest OOH media companies in the UAE. Also, our geographic regional expansion in-store included most of the GCC countries. In 2009, HyperMedia joined forces with one of the leading media groups in the Middle East Rotana Media Services to become one of the largest OOH media company in the region. Solid growth continued In 2010, by adding Abraj al Bait Mall to our projects in addition to TECOM outdoor in 2011.

In 2013, HyperMedia’s turn-over well exceeded the 100 million mark and the first ever Nationwide Malls Network was launched end of the year.In 2016, HyperMedia continued to expand across the UAE, by adding 4 malls making it 25 malls in total in HyperMedia’s digital network portfolio now. HyperMedia pioneers real time broadcast reporting systems across their 1016 digital screens and it engages consumers with news, sport, fashion and entertainment updates. HyperMedia successfully now has the largest digital nationwide mall network in the UAE, reaching 30 best malls and 361 million shoppers.

In January 2019, HyperMedia launched several large-format LED digital outdoor screens across the UAE, one of which is the largest digital screen 44m by 14m to target and reach out mass audience. HyperMedia’s defined strategy for the future is to be the leading Digital Out of Home company with various more projects to be launched.

CHECK THEM OUT

THE NUMBERS

WE HIT THEM
30

Malls

5945

Retail Locations

274

Instore Hypermarkets & Supermarkets

300 M

Annual Shoppers

LOCATION IS KEY

WHERE ARE WE?

WE'RE EVERYWHERE

Abu Dhabi Cooperative Society
Abu Dhabi, UAE

Abu Dhabi Mall
Abu Dhabi, UAE

Ajman City Centre
Ajman, UAE

Al Ghurair Center
Dubai, UAE

AL HAMRA
Ras Al Khaimah, UAE

AL WASL
Dubai, UAE

ARABIAN CENTER
Dubai, UAE

Bawabat Al Sharq
Abu Dhabi, UAE

Boxpark
Dubai, UAE

Burjuman
Dubai, UAE

Dalma Mall
Abu Dhabi, UAE

Deerfields
Abu Dhabi, UAE

Deira City Centre
Dubai, UAE

Fujairah City Centre
Fujairah, UAE

Hili Mall
Abu Dhabi, UAE

Khalidiya Mall
Abu Dhabi, UAE

Mall Of Emirates
Dubai, UAE

Mirdif City Centre
Dubai, UAE

Mushrif Mall
Abu Dhabi, UAE

Nakheel Pavilion - Discovery Gardens
Dubai, UAE

Nakheel Pavilion - International City
Dubai, UAE

Nakheel Pavilion - Jumeirah Islands
Dubai, UAE

Nakheel Pavilion - Jumeirah Park
Dubai, UAE

Nakheel Pavilion Al Farjan
Dubai, UAE

REEF MALL
Dubai, UAE

SCS Halwan
Sharjah, UAE

Sharjah City Centre
Sharjah, UAE

Shindagha City Center
Dubai, UAE

The Outlet Village
Dubai, UAE

The Pointe
Dubai, UAE

WAFI
Dubai, UAE

World Trade Center
Abu Dhabi, UAE

Yas Mall
Abu Dhabi, UAE

MAKING IMPRESSIONS

IT'S WHAT WE DO

EVERY. SINGLE. DAY.

HyperMedia is a specialist “destination” Digital Out-Of-Home media company, as we target people when they arrive at their destination rather than when they are on the move. HyperMedia now operates the largest digital signage network in the Middle East.

here's a question

WHY HYPERMEDIA?

Expand your reach
Who does it?

Our Team

That's who

Comprised of achievers, enthusiasts, challenge-takers, multi-taskers, positive thinkers, business leaders and more, the team at Hypermedia is as passionate about their goals as they are about the success of the company. Take a look at our profiles to see who does what.

Habib Wehbi

Chairman and CEO

Habib began his career as an entrepreneur when he established his first company; HyperMedia, in Dubai in 1995, followed by numerous other projects and companies in the MENA region. Over the years, Habib has honed a strong background in business development as well as extensive insight as a Marketing and Communications strategist. Through his regional and international connections, Habib has taken many brands to the limelight and has earned a noteworthy reputation as a visionary and innovator in the communications sector.

Habib Wehbi

Chairman and CEO

Philip Matta

Chief Commercial Officer

A Holder of a BA in Marketing, Phillip is the Chief Marketing Officer of BMI and the co-founder of HyperMedia. Philip has more than 20 years experience in advertising; two years in Ogilvy & Mather, and eight years as General Manager of Publicis. Working on projects with clients such as Carrefour hypermarkets for seven years has helped Phillip to attain an in-depth knowledge and understanding of the retail and OOH media industry. Philip enjoys excellent knowledge of the market throughout the region and has developed close relations with clients and agencies.

Philip Matta

Chief Commercial Officer

Husam Abu Koush

Chief Financial Officer

Husam is the group’s Chief Financial Officer. He is a holder of a BComm Degree in accountancy and finance from Concordia University John Molson School of Business,one of the top business schools in North America. Husam is an American Certified Public Accountants from the state of Colorado. Prior to joining the group in 2014, Husam worked as a financial & business advisor in PricewaterhouseCooper PwC for a total of 6 years between Montreal and Dubai.

Husam Abu Koush

Chief Financial Officer

Gerard Rustom

Managing Director

Gerard Rustom started his career beginning of 1995 at the Lebanese Canadian bank in Beirut where he enjoyed working in banking for 6 consecutive years. in 2000, he moved to the GCC as Media Sales Manager with Al Khaleejiah Advertising and Publishing based in Jeddah for 2 years then to their Bahrain office for another year until the end of 2003. Afterwards, he moved to Dubai where he joined Kassab Media FZ LLC beginning of 2004 and served as a Chief Commercial Officer being part of successfully leading the team to create great value for all stakeholders, specifically in strategic sales and business development.

Gerard Rustom

Managing Director

Lara El Ghandour

Group HR Director

Lara El Ghandour

Group HR Director

Daniel Khalil

Instore Sales Director

Daniel Khalil

Instore Sales Director

Nassim Habib

In-Mall & Outdoor Sales Director

Nassim Habib

In-Malls & Outdoor Sales Director

Join The Team Apply now

You Should Do It

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