Mercedes is one of many automotive brands to take advantage of the potential of the mall environment.

In utilizing Yas Mall and The Galleria, Mercedes was able to promote consumer engagement with shoppers whilst they were in the ‘consuming mindset’.

In Yas Mall, Mercedes showcased 3 cars, including a gold S-class (voted best luxury sudan in 2014).

Watch the video: Mercedes’ Automotive branding Experience In Yas Mall