Wrigley’s Extra Gum has recently dominated the in-store scene in a nationwide campaign across some of the largest hypermarkets in the UAE including Geant, Carrefour, Lulu, Union Coop, Abu Dhabi Coop and many more.

The campaign took over the path-to-purchase with full cashier dressings on over 923 cashiers, digital what’s on signs, security gates, shelf headers, arches, carpet floor stickers and shelf headers at 54 different hypermarkets.

The campaign was a huge success and granted the brand an inevitable visibility!

Carpet Floor Sticker