HyperMedia, the leading retail-focused OOH company in the Middle East, is pleased to announce that it has been awarded the long-term contract to run the digital advertising operations of Dalma Mall, one of the largest malls in Abu Dhabi.

As part of this partnership, HyperMedia will offer full digital coverage inside Dalma Mall, including 25 LCD and LED screens that will be installed across the entrances, alleys and open spaces of this spacious mall, as well as a state of the art 32 sqm digital screen.

With over 15 million visitors per year, Dalma Mall offers unique experiences in fashion, F&B and entertainment. It is the home to an array of 425 retailers, in addition to a full-fledged hospital.

The inclusion of Dalma Mall in HyperMedia’s portfolio will expand the reach of its clients through advertising, this mall being one of the most established in the capital. HyperMedia’s network in Abu Dhabi comprises of 9 malls out of 27 total of malls within its network in the UAE.