Hypermedia’s latest innovations in data and Out-of-home & Retail media network expansion are prominently featured in the Campaign Middle East OOH Guide 2024 MENA, as highlighted in the following article.
Hypermedia, the leading tech company in the digital-out-of-home (DOOH) industry in the region, has secured the exclusive out-of-home (OOH) Media Rights for Reem Mall, a world-renowned shopping destination. As of May 1, 2023, the partnership agreement designates Hypermedia with the task of installing, maintaining, and managing Reem Mall’s complete media network.
DigitAll, a subsidiary of W Group, Signs an Exclusive Partnership with Advertima to Bring Next Generation AI Technology in Retail Media and DOOH Industry to the GCC
DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, the global market leader in real-time audience measurement, have entered a partnership that designates DigitAll as Advertima’s exclusive agent in the GCC region.