Hypermedia, a subsidiary of W Group, is undertaking a major part in creating the journey of Route 2020, leading to the world’s largest and most global event to ever take place, bringing in more than 25 million visitors and 192 countries, using its wide bundle of assets, from bridges, pillars, lampposts, and verticals to smart, interactive screens inside the Dubai Metro. This network is spread across Route 2020 and its metro stations, by far the most technologically advanced on all levels.
What is your strategy to ensure that W Group keeps its unique position in such a difficult market?
W Group, which is part of W Ventures Holdings, consists of three different operations: Hypermedia, RedPeg Middle East, and DigitAll. Our vision was always to have a 360 offering, whereby we can approach out-of-home not only by selling different types of media but by creating harmony in a channel that combines media, branding, and experience – with RedPeg Middle East’s expertise and smart solutions, and with DigitAll to add more value for the client.