Habib Wehbi: Elevating OOH Advertising with Data-Driven Innovations

Revolutionizing OOH Ads with Data-Driven Techniques

In an exclusive interview featured in Campaign Middle East OOH Guide 2024, Habib Wehbi, Chairman & CEO at W Group (Hypermedia & DigitAll), delves into the transformative impact of technology on the Out-of-Home (OOH) sector. Wehbi discusses how cutting-edge data technology has revolutionized the way brands connect with their audiences, elevating the Digital Out-of-Home (DOOH) experience. 

Revolutionizing Out-of-Home Advertising

Transforming OOH Advertising with Data Technology

In a recent interview with Edge Middle East Magazine, member of ITP Media Group, Philip Matta, the Group COO at W Group, shed light on the transformative impact of technology on the Out-of-Home (OOH) sector and how W Group, and its subsidiaries Hypermedia and DigitAll, have been at the forefront of this evolution.

Hypermedia’s “Z Gallery” Unveils René – Master of Impression

: Hypermedia Unveils René: A Data-Driven OOH Digital Bridge

Hypermedia, subsidiary of W Group Holding and one of the leading providers of Out-Of-Home (OOH) media solutions in the region, announced today the addition of René, the 13th digital bridge within its esteemed “Z Gallery – Art of Media” collection, situated at the World Trade Center, the entrance of Sheikh Zayed Road.

The Year Ahead for OOH

UAE's 2023 OOH Advertising Trends

W Group COO Philip Matta shares his insights on the Out-of-Home media scene in 2023, in the following feature in Campaign Middle East.

Dubai Internet City Pavilion in GITEX 2021

Dubai Internet City (DIC), the leading tech hub in the region was the center of attention in GITEX 2021, the region’s largest technology exhibition. DIC pavilion hosted high-tech pioneers, experts and entrepreneurs in the fields of innovation, smart solutions and technology.

W Group’s Hypermedia on Route 2020

W Group's Hypermedia: Elevating Route 2020 with OOH

Hypermedia, a subsidiary of W Group, is undertaking a major part in creating the journey of Route 2020, leading to the world’s largest and most global event to ever take place, bringing in more than 25 million visitors and 192 countries, using its wide bundle of assets, from bridges, pillars, lampposts, and verticals to smart, interactive screens inside the Dubai Metro. This network is spread across Route 2020 and its metro stations, by far the most technologically advanced on all levels.

W Group’s Chairman and CEO Habib Wehbi to Communicate Online

W Group: Market Strategy, Pandemic Resilience, Future Expansion

What is your strategy to ensure that W Group keeps its unique position in such a difficult market?

W Group, which is part of W Ventures Holdings, consists of three different operations: Hypermedia, RedPeg Middle East, and DigitAll. Our vision was always to have a 360 offering, whereby we can approach out-of-home not only by selling different types of media but by creating harmony in a channel that combines media, branding, and experience – with RedPeg Middle East’s expertise and smart solutions, and with DigitAll to add more value for the client.

Dubai Metro