DigitAll, a subsidiary of W Group, Signs an Exclusive Partnership with Advertima to Bring Next Generation AI Technology in Retail Media and DOOH Industry to the GCC
DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, the global market leader in real-time audience measurement, have entered a partnership that designates DigitAll as Advertima’s exclusive agent in the GCC region.
In a press release published today, DPAA the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced that W Group, along with its two entities Hypermedia and DigitAll, have joined the association.
W Group and its two entities, Hypermedia and DigitAll, have taken part for the first time in Gitex Global at the Dubai World Trade Centre- Sheikh Rashid Hall, Stand Number SR B-20- on October 10-14, 2022.
In this fast-paced world we live in, new technologies are constantly emerging to dominate the market. W Group is taking the lead in breaking boundaries through the integration of high-end media-tech solutions that would propel both its entities, Hypermedia and DigitAll, to a dominating market position.