W Group’s Chairman and CEO Habib Wehbi to Communicate Online

W Group: Market Strategy, Pandemic Resilience, Future Expansion

What is your strategy to ensure that W Group keeps its unique position in such a difficult market?

W Group, which is part of W Ventures Holdings, consists of three different operations: Hypermedia, RedPeg Middle East, and DigitAll. Our vision was always to have a 360 offering, whereby we can approach out-of-home not only by selling different types of media but by creating harmony in a channel that combines media, branding, and experience – with RedPeg Middle East’s expertise and smart solutions, and with DigitAll to add more value for the client.

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