W Group and MENA Effie Thought Leadership Program Explore “The Full Potential of Immersive Marketing”

Immersive Marketing: W Group & MENA Effie Exploration

MENA Effie Thought Leadership Program took the initiative in Dubai last week and held a panel titled “leveraging the full potential of immersive marketing: Challenges and Opportunities”, moderated by W Group CMO Ghada El Kari with the participation of Heba Sayed – Strategy Leader, IBM Hybrid Cloud and AI, Middle East and Africa – IBM, Mohammed Ogaily – VP Product – Anghami, and Tamkanat Raza – E-commerce & Digital Marketing Manager – Electrolux.

Dubai Metro