Habib Wehbi: Elevating OOH Advertising with Data-Driven Innovations

Revolutionizing OOH Ads with Data-Driven Techniques

In an exclusive interview featured in Campaign Middle East OOH Guide 2024, Habib Wehbi, Chairman & CEO at W Group (Hypermedia & DigitAll), delves into the transformative impact of technology on the Out-of-Home (OOH) sector. Wehbi discusses how cutting-edge data technology has revolutionized the way brands connect with their audiences, elevating the Digital Out-of-Home (DOOH) experience. 

Revolutionizing Out-of-Home Advertising

Transforming OOH Advertising with Data Technology

In a recent interview with Edge Middle East Magazine, member of ITP Media Group, Philip Matta, the Group COO at W Group, shed light on the transformative impact of technology on the Out-of-Home (OOH) sector and how W Group, and its subsidiaries Hypermedia and DigitAll, have been at the forefront of this evolution.

Hypermedia Enters a Media Partnership With Reem Mall

Hypermedia Secures Reem Mall DOOH Media Rights

Hypermedia, the leading tech company in the digital-out-of-home (DOOH) industry in the region, has secured the exclusive out-of-home (OOH) Media Rights for Reem Mall, a world-renowned shopping destination. As of May 1, 2023, the partnership agreement designates Hypermedia with the task of installing, maintaining, and managing Reem Mall’s complete media network.

Hypermedia’s “Z Gallery” Unveils René – Master of Impression

: Hypermedia Unveils René: A Data-Driven OOH Digital Bridge

Hypermedia, subsidiary of W Group Holding and one of the leading providers of Out-Of-Home (OOH) media solutions in the region, announced today the addition of René, the 13th digital bridge within its esteemed “Z Gallery – Art of Media” collection, situated at the World Trade Center, the entrance of Sheikh Zayed Road.

“555 Strategy”

W Group's 555 Strategy: 5-Year Growth Plan

In an Interview with Arabian Business magazine, W Group Chairman and CEO Habib Wehbi revealed the “555 Strategy”, an ambitious plan that aims to achieve significant growth for the group within five years.

W Group and MENA Effie Thought Leadership Program Explore “The Full Potential of Immersive Marketing”

Immersive Marketing: W Group & MENA Effie Exploration

MENA Effie Thought Leadership Program took the initiative in Dubai last week and held a panel titled “leveraging the full potential of immersive marketing: Challenges and Opportunities”, moderated by W Group CMO Ghada El Kari with the participation of Heba Sayed – Strategy Leader, IBM Hybrid Cloud and AI, Middle East and Africa – IBM, Mohammed Ogaily – VP Product – Anghami, and Tamkanat Raza – E-commerce & Digital Marketing Manager – Electrolux.

The UAE: A Global Hub for OOH

UAE OOH: W Group at WOO MENA Forum 2023

Being one of the major players in the OOH regional scene, through its subsidiaries Hypermedia and DigitAll, W Group joined this global event by being the Platinum sponsor and participating in many side panels and talks.

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