Revolutionizing Out-of-Home Advertising

Transforming OOH Advertising with Data Technology

In a recent interview with Edge Middle East Magazine, member of ITP Media Group, Philip Matta, the Group COO at W Group, shed light on the transformative impact of technology on the Out-of-Home (OOH) sector and how W Group, and its subsidiaries Hypermedia and DigitAll, have been at the forefront of this evolution.

The Year Ahead for OOH

UAE's 2023 OOH Advertising Trends

W Group COO Philip Matta shares his insights on the Out-of-Home media scene in 2023, in the following feature in Campaign Middle East.

Matta on Hypermedia’s Next Milestones

Philip Matta's OOH Insights at Campaign Breakfast Briefing

Philip Matta, COO of Hypermedia, a subsidiary of W Group Holding, was among the panelists discussing “Measuring up – OOH, data and technology” at Campaign Middle East’s first post-pandemic in-person “Campaign Breakfast Briefing: OOH 2022 – The Road Ahead”.

Dubai Metro