Harness The Power of Data
In today’s digital age, data is king. Our advanced analytics provide advertisers with unparalleled insights into audience behavior. At Hypermedia, we believe that meaningful connections between brands and audiences are fostered through a state-of-the-art data ecosystem that empowers marketers to elevate their Return on Investment (ROI) by delivering content that resonates deeply with their intended target audiences.
Data Analytics
Measurable Immersive consumer journey
Fueled by cutting-edge data analytics, Hypermedia commands the UAE’s largest Out-of-Home media network. Our assets, driven by the power of data, seamlessly encompass consumers’ journeys from the moment they step out of their homes. They become immersed in our dynamic outdoor and indoor offerings across UAE’s vital nodes: the dynamic Dubai metro, bustling malls, captivating stores, and iconic landmarks like The Palm Jumeirah and Sheikh Zayed road. Our reach extends into the heart of vibrant residential communities and sought-after destinations, including Nakheel communities and the grand stage of Expo City Dubai. Every facet of our media arsenal is precision-engineered by data measurement, orchestrating astute campaigns that seamlessly escort brands alongside their target audiences on their daily adventures through our unmatched network.
Data Analytics
Reimagine the Indoor Retail Media with Smart Targeting
The process unfolds in four streamlined steps: First, we capture the audience, then seamlessly segment them based on gender and age. Next, we activate precise ad targeting, ensuring each commuter encounters the most relevant content. Finally, we meticulously measure the results, gauging impressions and reach to refine and optimize future campaigns.
Data Analytics
Revolutionize the outdoor media
Powered by Streach, a regional leader in audience measurement solutions, our outdoor media network empowers brands to embrace data-driven decision-making for both digital and static OOH campaigns. This dynamic impression-based measurement system revolutionizes the way marketers tackle their pre-campaign predictions and post-campaign assessments.
