Turning Sheikh Zayed Road into a State-of-the-Art Media Landmark
The “Z Gallery – Art of Media” is a new OOH concept of presenting brands as artwork and masterpieces, across an assortment of designs and architecture in outstretched locations across the prominent Sheikh Zayed Road to make the most impactful media art exposure.
A 558.4-kilometer-long OOH media Exhibition
A state-of-the-art media ecosystem in the heart of one of the most vibrant cities in the world, transforming Dubai’s highway, the SZR that connects the seven emirates, into a 558.4-kilometer-long stretch of a one-of-kind OOH media art exhibition. It is a network of more than 550 digital and static assets artistically designed to empower brands with a premium and measurable media “Art Experience”.
The Art of Exposure
Forge an alliance partnership with the government of Dubai through Roads and Transport Authority (RTA) to dominate the UAE’s most visible media platform. This exceptional opportunity allows brands to establish a commanding presence on the country’s most prominent Out-Of-Home (OOH) media platform, transforming them into iconic landmarks.
The Art of Impression
René, Da Vinci, Frida, Van Gogh & Monet a collection of Artists digital media networks displaying a total of 13 LED bridges strategically located on Sheikh Zayed Road targeting 500k cars passing underneath each bridge daily. Stretched from Business Bay all the way to Danube station from both bounds, The Artists networks offer the flexibility to run slight animation and rotate multiple visuals
The Art of Reach
The Collection brings together a diverse range of art-inspired media unique assets, including Tableau, Iconic Art, Masterpiece, Sculptures, Graffiti, Portrait, and Canvas, each offering unique and impactful avenues for brands to captivate their audience.
Technology, our ultimate POWER
In addition to taking advertising to new heights, our network is empowered by data measurement tools that enable our clients to design and implement precise and data-driven campaigns while allowing them to measure their ROI. By fusing art, technology, and strategic placement, brands are offered an unparalleled opportunity to captivate audiences and achieve remarkable measurable results.