Stop Staring at Screens, Start Using Them
In this special Campaign Middle East OOH Guide 2026 issue, Hypermedia’s Dylan Temple-Heald explores how programmatic digital out-of-home is transforming
POWER ESSAY: THE NEW DNA OF OOH
Published in Campaign Middle East’s MENA Powerlist 2025, this Power Essay reflects our vision of redefining the region’s media landscape,
Luxury Doesn’t Shout
Hypermedia’s Philip Matta shares his take on The Royals: Palm Jumeirah’s exclusive gateway to high-end advertising, featured in Campaign Middle
RTA Grants Naming Rights of Metro Station to National Paints through Mada Media and Hypermedia
Dubai’s Roads and Transport Authority (RTA) has granted the naming rights of Jebel Ali Metro Station to National Paints Factories
How NYX, Safa Siddiqui and Hypermedia Turned a Fan’s Comment into a Citywide Spectacle
NYX, Safa Siddiqui and Hypermedia created a bold OOH campaign that transformed Dubai into a beauty showcase, sparked by one
This Is the New OOH
W Group Holding unveiled a world-first innovation in digital advertising: a real-time audience-targeting programmatic Digital Out-of-Home (pDOOH) technology, proudly developed
‘See, Eat, Repeat’: Bold Campaign
This feature from Campaign Middle East highlights how Kitopi, Talabat, and Hypermedia joined forces for a bold citywide campaign built
RTA Grants Naming Rights of Metro Station to Life Pharmacy through Mada Media and Hypermedia
Dubai’s Roads and Transport Authority (RTA) has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station, which
RTA Grants Metro Station Naming Rights to Al Fardan Exchange
Dubai’s Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail
Philip Matta: Pioneering the Future of DOOH with Hypermedia’s AI Solutions
In this special “OOH Guide 2025 MENA” issue, Campaign Middle East speaks with Hypermedia CEO Philip Matta to explore how
Hypermedia Launches HMX pDOOH Platform
Hypermedia, the leading digital out-of-home (DOOH) tech company in the UAE, proudly announces the launch of its proprietary HMX pDOOH
Hypermedia Launches Pinned
Hypermedia launched “Pinned,” a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across
Leading the AI-Driven DOOH Transformation
Hypermedia CEO Philip Matta, featured in Campaign Middle East, explores the impact of AI, smart targeting, data measurement, holographic ads,
RTA Awards InsuranceMarket.ae Naming Rights of Mashreq Station for 10 Years
Dubai’s Roads and Transport Authority (RTA) has awarded the naming rights of Mashreq Metro Station to InsuranceMarket.ae, the largest insurance
Luxury DOOH Advertising: A Showstopper
Hypermedia’s CEO Philip Matta highlights to Campaign Middle East magazine why luxury brands are turning to Out-of-Home (OOH) for impact.
Hypermedia Wins First Place in RTA’s Best Investor Company Category
Dubai’s Roads and Transport Authority (RTA) Honors Hypermedia with Best Investor Company Award.
The Royal Majestic Collection: Redefining Luxury Advertising
Hypermedia, the regional leader in DOOH media experiences and technology, proudly announces the launch of ‘The Royals’, an elite network
The Year Ahead for Out of Home
Explore the future of OOH advertising in 2024 with AI, sustainability, and digital innovations reshaping the global media landscape.
Nakheel and Hypermedia Announce Exclusive 10-Year DOOH Media Partnership
Exclusive 10-year DOOH media partnership announced between Nakheel and Hypermedia, focusing on innovative advertising strategies.
An Architectural Approach to Investments
Chairman Habib Wehbi innovates in OOH media and drives W Ventures Holding’s growth in technology and global investments.
Hypermedia Unveils Cutting-Edge Website
Explore Hypermedia’s cutting-edge OOH experiences in Dubai with our dynamic new website. Immerse yourself in impactful media innovation.
W Group Secures Triple Finalist Spots in the 2024 Global Digital Signage Awards
W Group excels as a triple finalist in 2024’s Global Digital Signage Awards, showcasing innovation in digital advertising and design.
Habib Wehbi: Elevating OOH Advertising with Data-Driven Innovations
Explore Habib Wehbi’s insights on revolutionizing OOH advertising through cutting-edge, data-driven strategies.
Hypermedia’s Network Expansion for a True Impact in Today’s OOH Lies in AI and Data
Discover Hypermedia’s OOH transformation using AI & data, powering impactful advertising changes. Read more here.
Revolutionizing Out-of-Home Advertising
Discover how W Group’s data-driven approach revolutionizes out of home advertising, making it an essential component of modern marketing.
Power Essay – Charting OOH’s Path: Vision & Challenges
Delve into MENA’s OOH advertising future: digital shifts, data strategies, and smart solutions revolutionizing the industry.
Hypermedia Enters a Media Partnership With Reem Mall
Hypermedia and Reem Mall collaborate to launch an innovative DOOH advertising network, revolutionizing shopping experiences.
Habib Wehbi Among Arabian Business 100 Most Inspiring Leaders
Habib Wehbi, W Group’s CEO, excels in Arabian Business’s 2023 Top 100 Leaders, innovating in tech and media for notable
Hypermedia’s “Z Gallery” Unveils René – Master of Impression
Explore René, Dubai’s 13th ‘Z Gallery – Art of Media’ digital bridge, crafted by Hypermedia, the UAE’s OOH advertising leader.
Unveiling The ‘555 Strategy’
Explore W Group’s ambitious 555 Strategy aiming for 500M revenue in 5 years through innovative digital expansion.
“555 Strategy”
Unveil W Group’s ‘555 Strategy’ for growth in 5 years, led by CEO Habib Wehbi, as detailed in Arabian Business.
W Group and MENA Effie Thought Leadership Program Explore “The Full Potential of Immersive Marketing”
Explore UAE’s immersive marketing impact via MENA Effie’s insights on elevating engagement and brand experiences.
W Group (Hypermedia and DigitAll) Joins DPAA
Learn how W Group, Hypermedia, and DigitAll partner with DPAA to transform DOOH media in the UAE and beyond with
The UAE: A Global Hub for OOH
Explore W Group’s role at WOO MENA Forum 2023 in Dubai, discussing the future of OOH advertising in the UAE
The Year Ahead for OOH
Explore 2023 UAE OOH trends: data, tech, growth. Learn about digital signage, programmatic, and regional appeal in outdoor advertising.
RTA Grants ONPASSIVE Signature – Naming Rights of Al Safa Metro Station for 10 Years
Discover ONPASSIVE’s strategic partnership with Dubai RTA, reshaping Al Safa Metro Station and enhancing Dubai’s global profile.
Hypermedia Wins OOH Advertising Media Rights in Expo City Dubai
Hypermedia secures exclusive OOH advertising media rights in Expo City Dubai, transforming brand visibility. Discover more!
W Group: On the Pulse of the Latest OOH Innovations
Discover how W Group stays at the forefront of OOH innovation. Explore the latest trends and advancements in outdoor advertising
Accelerating the DOOH growth in 2022: Philip Matta Capitalizes OOH Signs of Progress
Philip Matta’s 2022 strategies propelled DOOH growth, marking significant advancements in the OOH industry and shaping its future.
W Group at The Marketing Society: Changemakers in the DOOH Media Landscape
Discover how W Group is reshaping the digital out of home media landscape. Explore their impact on marketing and advertising
W Group Accepts the Challenge Under WGO
Join W Group’s WGO in Dubai to foster fitness & well-being, aligning with the city’s vision for a healthy community.
Z Gallery: Hypermedia’s Revolutionary Art of Media in OOH
Hypermedia’s “Z Gallery” transforms Sheikh Zayed Road OOH advertising, a unique and artistic approach to brand promotion in Dubai.
Habib Wehbi: Transforming OOH Advertising into a Digital Measurable Smart Experience
W Group CEO: Tech transforms OOH advertising with data, smart triggers, and immersive screens, boosting brand ROI in UAE.
Hypermedia’s Dubai Metro “Digital Journey”: The Largest DOOH Network in Public Transport Globally
Discover ‘The Digital Journey’ by Hypermedia in Dubai Metro: 1500 smart screens transforming OOH ads with real-time insights for max
W Group in Gitex Global: DigitAll Showcasing Disruptive Thinking in OOH Advertising
Discover Hypermedia at GITEX 2023: Pioneering OOH ads with a blend of disruptive technology and innovative strategies in advertising.
The OOH Digital Revolution
Explore Habib Wehbi’s OOH digital revolution at Hypermedia, transforming outdoor ads with advanced technology and innovation.
Habib Wehbi Among Arabian Business 50 Most Inspiring Business Leaders
Profile of Habib Wehbi: Top 50 Inspirational Business Leader in 2022 by Arabian Business, shaping Middle East innovation.
“Z Gallery”: A Premium OOH “Art Experience”
Explore the Finest OOH Advertising at Z Gallery: Elevating Outdoor Art Experiences. Immerse Yourself in Premium OOH Art Displays.
Habib Wehbi to IHRC: The Most Important Business Asset is People
W Group CEO Habib Wehbi emphasizes human capital’s value at IHRC 2022, highlighting team’s role in business growth and success.
H.E. Sheikh Nahayan Bin Mabarak Al Nahayan Grants Wehbi the “Inspirational Leader of The Year” Award
Sheikh Nahayan Al Nahayan awards Habib Wehbi ‘Inspirational Leader of The Year’ in the Media & Communication industry during IHRC
Wehbi Among Arabian Business’ Most Influential Arabs
Habib Wehbi recognized among Arabian Business’ 2022 Most Influential Arabs, highlighting his significant impact and contributions.
W Group joins World Out of Home Organization
W Group, including Hypermedia and DigitAll, partners with WOO, advancing global DOOH advertising and enhancing client experiences.
RTA Grants Equiti Group Signature – Naming Rights of Umm Al Sheif Metro Station for 10 Years
RTA and Equiti Group’s alliance rebrands Umm Al Sheif Station, enhancing Dubai’s dynamic urban landscape. Read more.
HYPERMEDIA TO INTRODUCE PROPRIETARY DATA MEASUREMENT TOOLS IN 2022
Discover Hypermedia’s cutting-edge data measurement tools, driving tailored DOOH experiences and consumer insights. W Group leads in 2022.
W Group to Charge 2022 With a High-Tech Interactive DOOH Experience
Discover 2022’s cutting-edge DOOH innovations by W Group, Hypermedia, and DigitAll. Revolutionizing advertising and media tech solutions.
W Group, Led by Hypermedia to Spearhead OOH Media Technology
Explore W Group’s Dubai Out of Home Media success – partnerships, naming rights, digitization, and innovative experiential marketing.
Dubai Internet City Pavilion in GITEX 2021
Explore the future of tech at Dubai Internet City’s GITEX 2021 Pavilion, a hub of innovation, interactive experiences, and industry
Matta on Hypermedia’s Next Milestones
Hypermedia’s COO, Philip Matta, shares OOH insights at Campaign Breakfast Briefing, discussing the industry’s future and growth strategies.
W Group’s Hypermedia on Route 2020
W Group’s Hypermedia transforms Route 2020 with innovative OOH solutions, redefining digital advertising in the MENA region. Read more.
Challenges are Growth Opportunities for Those Who Dare
Join W Group’s ambitious media evolution fueled by passion and opportunity. Explore our commitment to innovation in the MENA region.
W Group: The Media Backbone of Brands
Explore W Group’s Hypermedia, leading DOOH with DigitAll and RedPeg ME. Elevate brand engagement and media reach with innovative solutions.
APAC Business Headlines Awards Hypermedia with the Certificate of Service Excellence
Discover APAC’s 2021 Digital Signage Leader, part of W Group’s journey since 1999, committed to holistic solutions & social responsibility.
RTA, Hypermedia Grant Sobha Realty Dubai Marina Metro Station Naming Rights
Explore Sobha Realty Metro: A strategic partnership with Hypermedia, offering prime exposure and advanced advertising solutions.
RTA, Hypermedia grant Landmark Group naming rights of two metro stations
Explore innovative advertising with Hypermedia’s RTA Landmark partnership. Elevate your brand in Dubai’s iconic locations.
W Group’s Chairman and CEO Habib Wehbi to Communicate Online
Discover W Group’s market strategy, pandemic resilience, and future expansion. Leading in DOOH, experiential marketing, and data analytics.
RTA, Hypermedia Sign 10-Year Partnership Agreement to Manage the Metro Advertising
Discover Hypermedia-RTA’s 10-year partnership revolutionizing Dubai Metro ads with innovative digital solutions.
Hypermedia Supports Dubai’s Autism Awareness Campaign
Hypermedia partners with Dubai Autism Center to promote autism awareness and social integration. Join our commitment today!
Major Digitization in Mashreq Bank Station, Expo Line Stations and Sheikh Zayed Metro Bridges
Elevate your advertising with Hypermedia’s DOOH excellence at Mashreq Bank Station for precise brand communication!