Meet the team: Farah Matar
Farah Matar is the Marketing and Business Development Manager at HyperMedia. With a masters degree in Advertising and 8 years of experience, Farah has tackled various aspects of the industry from Creative, to Digital to the more corporate side of Business Development and Marketing. Acquiring and developing innovative solutions, plans and technologies; Farah is responsible for demonstrating and implementing strategies that deliver better insights and effectiveness for our clients. She works closely with the company’s sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations, as well as the full implementation of the company’s B2B marketing strategy. You can reach out or get introduced to Farah here: https://goo.gl/aJvW2u
MEET THE TEAM: ALI CHAB
Ali Chab is the Regional Sales Director for the Mall division at HyperMedia. Following his graduation from the Lebanese American University with a business management degree, Ali has built himself a career with 10 solid years of experience in Dubai; driving revenue initiatives and managing brand and consumer projects from concept to implementation for leading international flagship brands such as Estee Lauder, Gucci, Chalhoub Group, Al Shaya, Landmark Group, Apparel Group, Sephora and many more. Currently, Ali manages a portfolio of more than 5000 retailers across 25 of the most prominent shopping malls in UAE such as MAF malls, Yas Mall, Galleria and Box Park helping them to achieve their commercial set targets. You can reach out or get introduced to Ali here: https://goo.gl/FC0Gss
ADVERTISERS REJOICE: THE OUTLET VILLAGE – 28th mall added to HyperMedia’s Network
An upscale, Italian-themed mall with high-end labels at discounted prices has been added to HyperMedia’s nationwide digital network; and it’s a jackpot for retailers who wish to reach a bigger audience! This is the largest luxury outlet shopping mall in the UAE with 25000 square feet. Conveniently located on Jebel Ali road, adjacent to Dubai Parks and Resorts, The Outlet Village is in the center of both Dubai and Abu Dhabi; making a great location for brands aiming to deliver their messages to a crowd from both cities. HyperMedia is one of the leading DOOH companies in the region, and its growing network represents an innovation driver for its partners and clients. The company will be installing high quality LED digital screens, outdoor signs, promotional spaces and static signage in this emerging shopping destination.
One more supermall joins HyperMedia’s network!
HyperMedia, the leading retail-focused OOH company in the Middle East, is pleased to announce that it has been awarded the long-term contract to run the digital advertising operations of Dalma Mall, one of the largest malls in Abu Dhabi. As part of this partnership, HyperMedia will offer full digital coverage inside Dalma Mall, including 25 LCD and LED screens that will be installed across the entrances, alleys and open spaces of this spacious mall, as well as a state of the art 32 sqm digital screen. With over 15 million visitors per year, Dalma Mall offers unique experiences in fashion, F&B and entertainment. It is the home to an array of 425 retailers, in addition to a full-fledged hospital. The inclusion of Dalma Mall in HyperMedia’s portfolio will expand the reach of its clients through advertising, this mall being one of the most established in the capital. HyperMedia’s network in Abu Dhabi comprises of 9 malls out of 27 total of malls within its network in the UAE.
Like every year, millions of Muslims head to the city of Meccah, their most holy city, to carry out the pilgrimage rituals of Hajj. This year, around two million Muslims arrive to the Kingdom of Saudi Arabia to participate in this holy event. During the last 92 years, there has been a substantial increase in the number of pilgrims; which reflected on the economical aspect of The Kingdom of Saudi Arabia and created high financial requirements to invest in the developments related to the accommodation and transportation of the pilgrims. Al Hajj Terminal, the main terminal for Hajj visitors, is part of HyperMedia’s regional out of home media network. The company provides an excellent platform for advertisers and brands, throughout the terminal and Abraj Al Bayt mall complex at the heart of Meccah; allowing them to reach the millions of pilgrims and to get the highest reach and exposure. HyperMedia continues to offer advertising on its network all year long targeting not only the Hajj pilgrims but also all Umrah practitioners and visitors to the holy land.
More Media, More Digital
In an on-going expansion plan, HyperMedia has installed new digital media across several malls. A curved, high resolution, LED screen of 6×1.5 meters was placed in Mushrif Mall Abu Dhabi, along with 6 dupies. Also, the company added 10 dupies and 26 lightboxes of different formats in Yas Mall, the shopping complex that comprises of the biggest number of screens in our portfolio (106 in total). HyperMedia is leading the DOOH industry in the region, whilst providing the best reach and ROI for its partners and clients.
MEET THE TEAM: SWATHI NAIR
Swathi Nair joined HyperMedia in 2015 as a Sales Manager in our In-store department. She handles an extensive portfolio consisting of FMCG giants like Nestle, Danone and Agthia along with leading global agencies like MediaEdge, Mediacom and Posterscope. Apart from closing campaigns, Swathi also plays a central role in liaising with designers and the production team to ensure smooth execution of campaigns across HyperMedia’s network of over 100 hypermarkets. With a Master’s Degree in Media management, from the University of Glasgow, Swathi brings over five years of experience. An avid dancer, her interests mainly lie in reading, travelling and wildlife. You can reach out or get introduced to Swathi here: https://goo.gl/qDn4gC
The Global RLI Awards 2017
HyperMedia took part in The Global Retail and Leisure International 2017 awards, an event celebrating the success of retail and leisure developments and operators across the world. Our team was at the heart of The Global RLI Awards 2017 as the Middle East Retailer category sponsor. The event took place in The Versace Palazzo Dubai, with the presence of the top retail groups regionally and internationally. Philip Matta, the Chief Commercial Officer of HyperMedia presented the Middle East Retailer award to Al- Baraka Group at the Global RLI Awards 2017. HyperMedia was honored to be a part of this prestigious event.
The Dubai Corporate Games 2017
We won 1st place!!!!! A big shout out to HyperMedia’s team on winning Gold in Football, amongst 56 companies’ best teams that participated at the 12th Dubai Corporate Games, held on the 17th & 18th of March 2017. Our bunch of enthusiastic lads explained team spirit, a value very close to HyperMedia’s work culture, in the best possible way coming out #Winners. Participated. Played. Conquered! Go HyperMedia!
HyperMedia – The Official Media Partner of Retail Leaders Circle
HyperMedia partnered with the Retail Leaders Circle on 6th – 7th March at The Address Dubai Mall Hotel as the official Media Partner. RLC MENA 2017, an event where C-level retailers, brand owners and mall developers from around the MENA region come together for a truly unique experience!
Smart Media Architecture
HyperMedia was part of Smart Media Architecture, a conference that addressed connecting the city’s infrastructure with digital media, on 21st and 22nd February at Sheraton Grand Hotel, Dubai. Bill Fordyce, the Chief Operating Officer of HyperMedia, was a key speaker at the event, expressing his views on the development and implementation of digital signage networks in the key retail establishments across the UAE and MENA. HyperMedia is uniquely positioned in the market, as it is the largest digital out-of-home company in the region with over 900 large-format screens placed in key malls and hypermarkets across the UAE. For more information about digital signage or retail-focused advertising, please feel free to reach out to Bill directly at email@example.com.
MEET THE TEAM: BÉNÉDICTE GALLY
Bénédicte joined HyperMedia in 2014, as a Sales Manager in our In-Mall department. She handles all Abu Dhabi-based clients (direct and agencies) and maintains the relationships and any requirements in the capital. Bénédicte spends most of her time swinging between the eight shopping malls that we look after in Abu Dhabi, where she keeps a close relationship with the clients and ensures all campaigns go smoothly. Before acquiring a Master Degree in Tourism & Urban Planning from Bordeaux University (France), Bénédicte lived in Lebanon for a year. She then moved to Abu Dhabi in 2007, where she ventured in the media industry; she hasn’t left the business, nor the UAE since then. You can reach out or get introduced to Bénédicte here: https://goo.gl/PueihT
HyperMedia’s First Expansion in 2017
A further expansion to HyperMedia’s digital network has taken place by adding City Centre Al Shindagha, part of MAF Malls group. This mall is in a prime location, center of Bur Dubai, Ghubaiba district. It has 75 stores spread across two levels offering a variety of retail and dining options. City Centre Al Shindagha is the ultimate family destination for the surrounding communities to enjoy shopping, meeting and socializing, as well as spending their leisure time at the VOX cinemas and Magic Planet where kids get to explore and have fun. Carrefour hypermarket adds another level of convenience for shoppers in City Centre Al Shindagha. The 8 all new 55” LCD screens in front of Al Shindagha Mall Carrefour will increase visibility and reach, as they are located at key entrances of one the busiest hypermarkets in Dubai.
Bubbly Wrigley’s Extra Gum Takes Over Again!
The Extra Gum campaign currently dominates in stores across the leading hypermarkets in the UAE including Lulu, Geant and Union Coop. The campaign successfully advertises with full cashier dressings on over 228 cashiers, 104 digital what’s on signs, 197 security gates, 2 category banners and 1 shelf header per outlet at 20 different hypermarkets. HyperMedia runs the tempting Extra gum campaign through its nationwide network and catches the attention of millions of shoppers. The campaign boosts the brand with an inevitable visibility.
HyperMedia Wins The Market Penetration Award at entrepreneur magazine’s agility Awards
HyperMedia has been distinguished as an Enterprise Agility Achiever at this year’s Enterprise Agility Awards event that took place on November 8, at the Westin Mina Al Siyahi in Dubai. The company was chosen as the winner for The Market Penetration category, based on its development of the biggest digital screens network in the UAE across the most number of malls to be managed by a single out-of-home media company in the region. HyperMedia continues to expand and adopt various innovations that will keep the company at the lead of the out-of-home media industry in the region.
Meet the Team: PASCAL KHOURY
Pascal Khoury is the Regional Sales Director at HyperMedia, heading the in-store department. He has been with the company since 2006 and is an integral part of the HyperMedia family. After finishing his BA in Advertising and Marketing, Pascal moved to the UAE and joined HyperMedia as a sales executive, and today he leads a dynamic department of HyperMedia. Pascal maintains all key agency and direct client relationships, and helps all HyperMedia clients implement campaigns across 200 regional hypermarkets; including Carrefours, Union Coops, Lulu, Geant, Sharjah Coops, Abu Dhabi Coops, Aswaaq, Spar, and many others. Pascal has been key to the strong growth of HyperMedia, and has helped create the leading retail-focused OOH company in the region. He’s been constantly up to the challenge in handling new projects in the UAE and in creating an unbreakable trust bond between HyperMedia and the advertising agencies and clients. You can reach out or get introduced to Pascal here: https://goo.gl/gs6wnw
Burjuman: HyperMedia’s latest addition
HyperMedia has installed eighteen new large high-resolution LED and LCD screens in iconic revamped BurJuman as its on-going expansion and development plan in best malls. Located in the heart of the vibrant Bur Dubai community, BurJuman has a great footfall of 12 million shoppers. The massive size screens are absolutely unmissable and persuasive for the shoppers to influence their purchase intent.
Advertising at the peak of Hajj
As every year, millions of Muslim pilgrims from all over the world are trooping to Saudi Arabia to be part of the largest gathering of people in the world: the annual Hajj. Amidst this huge and holy gathering, HyperMedia seizes the opportunity to offer brands and advertisers an unrivaled exposure across its multitude of platforms in one of the largest terminals in the world, al Hajj Terminal, and Abraj Al Bayt mall complex at the heart of Meccah. HyperMedia’s network of large format signs and promotional stands grants advertisers the opportunity to reach millions as soon as they arrive to Jeddah airport, where brands have a unique opportunity to target pilgrims who nearly all purchase SIM cards, souvenirs, and use hotels and restaurants throughout their average two week stay. Moreover, the media portfolio at Abraj Al Bait,the building complex that is meters away from the world’s largest mosque and Islam’s most sacred site, the Masjid al-Haram, includes promotional and retail stands and a wide variety of indoor and outdoor advertising opportunities in the highest traffic areas, maximizing the brands reach and proving to be of huge efficiency. HyperMedia continues to offer advertising on its network targeting Umrah practicers and visitors of the holy land all year long.
HyperMedia is thrilled to add The Mall to its portfolio!
HyperMedia has successfully partnered with ‘The Mall’ in Dubai Jumeirah adding this beautiful boutique mall to its nationwide digital network of malls. Located in the prime position opposite Jumeirah Beach Hotel, The Mall attracts both tourists and local residence. HyperMedia represents 8 digital screens strategically located within the mall. Providing true nation coverage, Hypermedia continues to expand throughout the UAE with over 600 screens in 25 key malls across the UAE.
HyperMedia partners with the iconic revamped BurJuman!
As part of its continual plan to provide advertisers with an advanced digital platform across the leading malls in the UAE, HyperMedia is pleased to announce its most recent partnership with BurJuman, one of the first shopping malls in the emirate of Dubai. The major renovation further enhances the malls already extensive fashion and dining offering whilst the addition of Vox Cinemas and Carrefour adds another level of convenience for shoppers. The diverse collection of retailers encourages a high footfall to the mall enabling brands to extend their reach through HyperMedia’s promotional stands, static signage and digital signage network. HyperMedia’s mall portfolio now consists of 24 of the leading malls in the UAE now and successfully reaches over 270 million shoppers through its extensive network of over 600 high-resolution LED and LCD screens across all seven Emirates.
HyperMedia launches real-time broadcast reporting system across their 1016 digital screens nationwide
HyperMedia has developed, along with one of the global leading software solution company BroadSign, a unique and real-time broadcast report that can be easily viewed during and at the end of Mall digital campaigns. Clients are provided with a login code to access an up-to-the-minute report, ensuring that their campaigns schedule is playing as contracted. The report allows clients direct access to view photos and locations of campaign, CPM (cost per 1,000 impressions), total number of plays and cost by play amongst other details. In addition, the HyperMedia Broadcast System provides clients with the ability to download photos and a comprehensive report as a PDF. HyperMedia prides itself on selling an accountable media, and this broadcast report ensures that transparency.
HyperMedia: engaging consumers with News, Sport, Fashion and Entertainment updates
HyperMedia now delivers daily news, entertainment, fashion and sports content across their extensive digital screen network. The inclusion of this content, as part of the HyperMedia digital service, promotes consumer engagement of the 600 screens located across the UAE mall network. At the same time, associating with photo agency Getty Images to assist in attracting the shoppers’ interest with up to date news images and current affairs locally and across the globe. As the leading digital OOH media network in the region, HyperMedia continues to offer an attractive solution to advertisers, whilst creating a relevant medium to engage mall patrons.
HyperMedia continues to expand across the UAE
HyperMedia is delighted to add the attractive Al Hamra Mall – the leading mall in Ras Al Khamiah – to its nationwide digital network of malls. Al Hamra Mall features 110 retailers with an impressive annual footfall of 7 million people. With the expansion of its digital screens network to RAK, Hypermedia now covers all Emirates in the UAE, providing true nationwide coverage!
Bentley GT3-R, turning the right heads in the right location
Inspired by the all-conquering Continental GT3 race car, and limited to 300 cars, Bentley Emirates selected the Galleria Mall in Abu Dhabi to showcase the new Continental GT3-R. Bentley Emirates exhibited the car in The Galleria Malls ‘Great Room’ allowing the malls unique audience to truly engage with the car and experience the GT3-R’s many features intimately.HyperMedia facilitates consumer experiences like this in a number of malls across the UAE. Bentley Emirates chose The Galleria Mall to deliver their messaging to their target audience with an appropriately high end retail activation.
Come visit HyperMedia’s booth at the Lynx
Come visit HyperMedia’s booth at the Lynx, as we exhibit what stores in the future will look like. On display will be several new digital technologies which HyperMedia is installing across our network of 23 malls and over 100 hypermarkets. http://www.dubailynx.com/home/
Abu Dhabi World Trade Centre’s new digital jewels
HyperMedia has installed three new large format digital screens in its on-going expansion and development plan in malls and leading hypermarkets. Located at the center of the expansive World Trade Centre, the three large high-resolution LED screens will allow advertisers to link their OOH campaigns with social media campaigns, run specific campaigns at different times of the day and monitor the success of their campaigns in real-time. With their massive size and advance software, the screens are definitely unmissable, proving to be very efficient in reaching shoppers and influencing purchase intent. HyperMedia continues to be the biggest digital out-of-home media owner in the UAE with a network reaching an unsurpassed audience of 26 million mall shoppers per month.
Who said bigger isn’t better?
With the installation of 20 high-definition 55” screens in Union Coop Barsha, HyperMedia continues to build-out the only digital network tailored to the way consumers shop in stores across the UAE; delivering informative and engaging content closest to the point of decision that helps shoppers make informed decisions and that drives top-line revenue for brands. With the addition of these new screens, HyperMedia now operates over 1,000 screens located across 22 malls, 170 convenience stores, and 15 hypermarkets across the UAE.
Wrigley’s Gum Campaign dominates all of UAE main retail chains
Wrigley’s Extra Gum has recently dominated the in-store scene in a nationwide campaign across some of the largest hypermarkets in the UAE including Geant, Carrefour, Lulu, Union Coop, Abu Dhabi Coop and many more. The campaign took over the path-to-purchase with full cashier dressings on over 923 cashiers, digital what’s on signs, security gates, shelf headers, arches, carpet floor stickers and shelf headers at 54 different hypermarkets. The campaign was a huge success and granted the brand an inevitable visibility!
HyperMedia and Yas Mall unveil a new premium digital screen at Yas Mall
HyperMedia, the region’s leading digital out-of-home company along with Yas Mall, the leading mall in the Abu Dhabi unveiled its latest media landmark. With a mega-sized LED screen of 24 square meters, the newly launched digital sign offers the UAE’s leading brands extraordinary dynamism for enhanced create and advertising impact the attention of millions of monthly shoppers. Strategically located at the heart of the mall and leading from the world-renowned Ferrari World, the premium digital screen is now the largest mall-based digital screen in Abu Dhabi.
HyperMedia Launches On-The-Go Media
HyperMedia, the Out-Of-Home Media specialist, is pleased to announce the launch of its On-The-Go Media, a new digital screens network designed to help advertisers reach millions of shoppers in the UAE. The new network encompasses 25” digital screens that are installed in 169 ZOOM locations in Eppco, Enoc and Dubai Metro stations. On-The-Go media is a cost-effective, real-time, fast and flexible network allowing brands to easily choose their needed locations. It increases reach and efficiency of marketing campaigns and delivers measurable ROI to the point-of purchase. HyperMedia has adopted this expansion following thorough research on the impact and accountability of this media tool, finding that it has a proven impact on sales for brands. Looking into the response habits of the forecourt shops visitors, our research found that 79% of the people visiting these shops are bound to notice such screens, while 82% recall seeing a particular ad or promotion displayed on it. On-The-Go Media is a great channel to target motorists who frequent gas stations in the UAE and the commuters in Dubai metro stations, potentially allowing clients to reach 3 million shoppers per month within seconds.
Mercedes Creates A Unique Automotive Branding Experience In Yas Mall and The Galleria
Mercedes is one of many automotive brands to take advantage of the potential of the mall environment. In utilizing Yas Mall and The Galleria, Mercedes was able to promote consumer engagement with shoppers whilst they were in the ‘consuming mindset’. In Yas Mall, Mercedes showcased 3 cars, including a gold S-class (voted best luxury sudan in 2014). Watch the video: Mercedes’ Automotive branding Experience In Yas Mall
Hypermedia Expands Digital In-store Solution
HyperMedia has announced the expansion of their in-store digital network, growing to a total of over 150 large format screens in 10 of the largest hypermarkets across the UAE. HyperMedia’s In-store digital screens are located in large hypermarkets and groceries, reaching more than 3.5 million shoppers monthly. The screens, ranging from 46” to 80” in size, are scheduled to be rolled out across the Geant and Union Coop stores in the next few months. Strategically located within the stores, the network is ideal for brands who aim to deliver their message within relevant and highly targeted areas, connecting and engaging with shoppers precisely at point of purchase. HyperMedia’s Chief Operating Officer, Bill Fordyce, highlighted the expansion of the digital network is testament to the HyperMedia’s reputation in market as being leaders in retail media in the UAE. “With the launch of our new network in hypermarkets, HyperMedia continues to invest in the largest digital signage network in the Middle East and to provide advertisers with a dynamic advertising platform to reach tens of millions of shoppers,” Mr Fordyce said. With multiple touch points this unique digital network is allowing brands to reach and engage with consumers as they enter the store, right up to when they decide on their product purchase.
The Hajj Terminal at King Abdul Aziz International Airport in Jeddah, Saudi Arabia is awarded the best terminal in the World by leading travel experts.
Frommers.com released to USA Today its choices of the 10 worst and best airport terminals in the world, awarding the Hajj Terminal as the Word’s Best Terminal. The travel guide site based its rankings on cleanliness, services, on-time departures, navigation, and ease of travel to and from a city’s center. The Hajj Terminal is now open year around, and is used by both pilgrims for Hajj and Umrah, and is now one of the busiest airports in Saudi Arabia with 8 million passengers. HyperMedia is proud to be the exclusive advertising partner of the Hajj Terminal and has already confirmed campaigns with the largest advertisers such as Mobily, STC, Zain, Panasonic and many leading local and multinational brands. Target the millions of visitors to this Terminal with HyperMedia’a Hajj Terminal offerings.
HyperMedia ads four new lamp-post circuits to its outdoor portfolio in the Tecom residential area opposite to the greens
To meet growing demand of advertisers, HyperMedia has added more than 120 faces of lamp-panels in one of Dubai’s most populated areas, Tecom residential. Tecom residential houses more than 100 towers of mixed use, commercial and residential and more than 5,000 daily travelers. With this addition to HyperMedia’s Media City, Knowledge Village and Internet City highly-demanded networks, HyperMedia continues its successful journey in allowing advertisers to target the right consumers, at the right time and in the right place!